Right now, there’s an odd thing about solar in the United States (and elsewhere). It’s either really big — at the scale of massive solar farms with the capacity to generate tens or hundreds of millions of watts of electricity — or pretty small: on your rooftop, with maybe as little as 5 kilowatts, or thousand watts, of capacity.
Solar has been growing extremely fast in these existing markets. But more and more, analysts say, there’s a middle-range market whose large potential is just becoming clear. It’s bigger than individual rooftop installations but smaller than vast solar farms. And it’s for a much broader and diverse range of people than fairly wealthy, suburban homeowners.
